Hello, beautiful Sage community!

This blog post is an open letter to the fabulous crew out west. I’m Ange, the new owner of Sage Pilates in Essendon and the director of 23W. I’m thrilled to share this exciting evolution with all of you. This seminar is designed to dive deeper into what you can expect in the coming months and years, answering your questions along the way.

The Journey Begins

For those who may not know, this is my first experience purchasing a business. I’ve been running 23W for the past six years, and I’ve loved every moment. It’s been a whirlwind behind the scenes to get to this point, and I appreciate your patience as we transition into this new chapter together.

I’ve had the pleasure of connecting with many of our instructors at Sage, and I can assure you they are passionate about our community and eager to continue providing the exceptional support you’ve come to know and love. Our goal is to maintain that supportive atmosphere while expanding the offerings at Sage.

What’s Changing?

First and foremost, I want to ease any concerns you may have. Starting November 1st, Sage Essendon will officially become 23W, but much of what you love will remain unchanged. Here are some key points:

• Instructors and Timetable: The current team and schedule will stay the same. You’ll continue to train with your favourite instructors without disruption.
• Memberships and Access: Your existing memberships and pass access will remain unchanged. You can book classes the same way you always have.
• Community Focus: Our commitment to fostering a strong community remains a top priority. We want to continue the legacy that Ania and Ben have built here at Sage.

Exciting New Offerings

We’re introducing some new membership options, but there’s no obligation to switch if you prefer your current setup. Here’s a sneak peek at what’s coming:

• Foundation Memberships: We will offer 50 exclusive foundation memberships for $50 per week, providing unlimited access to all classes, including our new strength training offerings and complimentary InBody scans. Note this is an upfront package with no refund.
• W Squad Memberships: This will be available at a slightly higher price point, allowing for unlimited training while saving you money compared to standard rates.

Both options will be available for purchase until December 1st or until sold out. We want to ensure you have access to these exciting new programs while continuing to enjoy what you love at Sage.

These will go on sale on Tuesday 29th of October with those on our presale list to have 48 hour early access. 

What About the Space?

We have some exciting updates planned for the studio space itself. Expect beautiful renovations, state-of-the-art equipment, and a vibrant atmosphere. We’re committed to enhancing your experience while respecting the foundation that Sage has established.

Inclusivity and Empowerment

While 23W is a women-only community, we are inclusive and welcome everyone. My husband frequently trains at our studio, and we want all individuals to feel comfortable and empowered in their fitness journey. Our focus will always be on supporting women through various life stages, including postpartum, perimenopause, and menopause.

Join Us on This Journey

As we embark on this new adventure, I invite you to stay engaged and share your thoughts. This community is yours, and I’m excited to see what we can achieve together. We’re planning a special celebration soon, so keep an eye on your emails for updates!

Thank you for your time, and I can’t wait to meet you in the studio for some fantastic workouts. Let’s embrace this change together and build something extraordinary!

Warm regards,

Ange
Director of 23W and Soon To Be Owner of Sage Pilates Essendon